Variable data printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press.
Personalized letters and postcards can be printed with a different name and address on each one. Variable data printing is used primarily for direct marketing, customer relationship development, and advertising.
Personalized printing utilizes high tech printing innovations to deliver a completely customized marketing campaign. Personalized printing can include postcards, posters, note cards, envelopes, brochures, buck slips, flyers, catalogs and more.
Variable Data Printing is the technology we use that allows you to change background images, colors, artwork and text. Send birthday cards personalized for each month of the year. Add new copy for customers that have been loyal fans.
Personalized marketing gets noticed. It works because a person is more likely to engage with, remember and act on messages that are tailored just for them.
Here are the numbers to prove it:
- 75% of consumers like it when brands personalize messaging and offers. (Aberdeen Group)
- 86% of consumers say personalized marketing leads to a buying decision. (Infosys)
- 80% of consumers like it when retailers provide personalized suggestions. (DigitalCommerce360)
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